Overview of Common Legal Disputes on Amazon

Amazon is one of the largest e-commerce platforms in the world. Behind its complex operational ecosystem lies a wide array of legal risks. For cross-border sellers, these risks involve not only the U.S. legal system but also Amazon’s own platform rules. If not properly addressed, a seemingly routine product takedown could result in losses of tens of thousands of dollars, permanent account suspension, frozen funds, or even federal litigation in the United States.

This section aims to provide sellers with a clear “risk map” by outlining the five most common types of legal disputes faced by Amazon cross-border sellers.

1. Intellectual Property Complaints

This is the most common—and often the most frustrating—legal risk for Amazon sellers, typically including:

 Patent infringement: Especially design and utility patents. If the appearance or structure of a product closely resembles a registered U.S. patent, it is likely to be reported for infringement.

 Trademark infringement: Using someone else’s registered trademark or a logo that is confusingly similar to another brand can easily lead to complaints.

 Copyright infringement: Using original content (e.g., packaging, images, copy, or videos) owned by others may constitute infringement.

Once a complaint is filed, Amazon often removes the product listing or even freezes the seller’s account. The seller typically must submit an appeal or initiate U.S. legal proceedings (such as a DJ action) to defend their rights.

2. Malicious Complaints and Platform Abuse

In recent years, competition on the platform has intensified, and some sellers have started using improper tactics to suppress their competitors, including:

•  Abusing the IP complaint mechanism

  
  

•  Submitting false brand authorization documents

  
  

•  Hiring lawyers or agencies to file bulk complaints

Such behavior often violates Amazon’s policies and may involve legal claims such as commercial defamation, unfair competition, or bad-faith assertions of rights. A seller who is maliciously targeted may fight back through Amazon’s appeal system or legal counterclaims—if they preserve sufficient evidence.

3. Account Suspension and Withheld Funds

Due to platform policies or risk control concerns, Amazon may suddenly:

•  Suspend seller accounts

  
  

•  Withhold or freeze disbursements

  
  

•  Request additional documentation or explanations

These issues may stem from infringement complaints, linked accounts, or sales of sensitive products with high refund rates.

Note: Although account suspension is primarily a platform management issue, once it involves IP disputes, third-party complaints, or legal letters, it can evolve into a legal matter.

4. Contract Disputes and Supply Chain Liability

Many Chinese sellers do not design or manufacture products themselves but instead rely on third-party factories, designers, or suppliers. When infringement complaints arise, determining liability can be complex.

Common disputes include:

•  Did the supplier promise non-infringement?

  
  

•  Was there a clear IP indemnification clause?

  
  

•  Are original design drawings, purchase contracts, or authorization agreements available?

Without proper indemnity agreements, sellers may be held fully liable for infringement and unable to recover losses.

5. U.S. Litigation and Declaratory Judgment Mechanisms

Some rights holders bypass Amazon’s internal system and file lawsuits directly in U.S. federal courts.

Common types of legal action include:

•  Patent infringement lawsuits filed in court

  
  

•  ITC Section 337 investigations with swift, broad consequences

  
  

•  Declaratory Judgment (DJ) actions initiated by the seller to seek a court declaration of noninfringement

For most sellers, being sued in the U.S. can be a major crisis. However, proactively initiating DJ lawsuits may serve as an effective weapon to restore sales and counter abusive enforcement.

Conclusion

By understanding the five major categories of legal risk outlined above, cross-border sellers can adopt a proactive approach to compliance, risk management, and crisis response. This guide will break down each risk area with practical strategies and real-world case studies.