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Case Highlight | Representing a Well-known E-cigarette Brand in Patent Rights Protection: Full-process Escorting, Winning All the Way!

Counsel of Record

Hongchang Deng · 邓宏昌

美国(加州)执业律师(Bar #354529)· USPTO · 中国专利代理师

Published

2026-02-03 · 9 min read

Case Highlight | Representing a Well-known E-cigarette Brand in Patent Rights Protection: Full-process Escorting, Winning All the Way!

TL;DR

Recently, our team successfully represented a well-known e-cigarette brand in a fully concluded patent rights protection case. Every step—from evidence collection in the preliminary stage to the initiation and conclusion of the adjudication

Recently, our team successfully represented a well-known e-cigarette brand in a fully concluded patent rights protection case. Every step—from evidence collection in the preliminary stage to the initiation and conclusion of the adjudication proceedings—was fraught with challenges.

However, relying on our professional rights protection strategies and efficient execution, we ultimately obtained an efficient and impartial ruling from the Bao'an Regulatory Bureau of the Shenzhen Municipal Administration for Market Regulation, and successfully secured an administrative ruling confirming that the involved e-cigarette products constituted patent infringement.

I. Full-Process Rights Protection: Overcoming Every Obstacle

From the very initiation of the case, our team was fully involved, providing the client with comprehensive support spanning from evidence collection to the issuance of the ruling. Every single step along the way was fraught with challenges.

Precision-Oriented Investigation and Securing of Key Evidence

Faced with sophisticated infringement activities, our team conducted an in-depth investigation, gathered conclusive evidence, and laid a solid foundation for the case.

Facilitating Regulatory Investigation with Close Follow-up

On the basis of sufficient evidence, we promptly submitted detailed infringement claim materials and relevant legal grounds to the market supervision authority, provided full-process assistance and follow-up, and facilitated the efficient progress of the investigation and adjudication work.

Initiating Adjudication Proceedings to Safeguard Client’s Rights and Interests

After multiple rounds of material refinement and legal argumentation, we formally promoted the initiation and conclusion of the adjudication proceedings, striving to secure the legitimate rights and interests of the client.

II. Winning All the Way: Actualizing the Substantive Value of Patent Enforcement in the E-cigarette Industry

As fellow lawyers are aware, it is no easy feat to promote the administrative adjudication proceedings for patent infringement disputes involving e-cigarettes and ultimately win the patent rights protection, given that the infringing sales of e-cigarettes generally occur overseas and infringement clues are difficult to obtain.

However, in this case, our team, with its proactive and meticulous professional spirit and outstanding professional competence, secured the final adjudicative victory:

This not only protects the legitimate rights and interests of the client, but also enhances the practical value and commercial feasibility of our series of rights protection actions in the e-cigarette sector.

III. Gratitude for the Impartiality and Efficiency of the Regulatory Authority

The smooth progress of this case is inseparable from the efficient investigation and impartial ruling made by the Bao'an Regulatory Bureau of the Shenzhen Municipal Administration for Market Regulation. It is precisely with such regulatory support that intellectual property protection can be effectively implemented in a fair and transparent market environment.

The path of patent rights protection is fraught with challenges, yet every victory demonstrates the power of professionalism.

The leading and responsible lawyers for this project are Attorney Deng Hongchang (admitted to practice in China and the United States, and a Chinese patent agent), Attorney Wu Minzhi, and Lawyer Trainee Xiao Xinyan.

Going forward, we will continue to be client-centric, providing enterprises with more comprehensive intellectual property protection solutions, empowering innovation and safeguarding development.

This case summary is provided for informational purposes only. Past results do not guarantee similar outcomes in future matters.

Originally published on lawmayus.com · 2026-02-03

承办律师 / Counsel of Record

LawMay P.C.(美国路迈律师事务所)作为本案承办律所,由邓宏昌律师(Hongchang “Richard” Deng,CA Bar No. 354529)主持代理本案全程诉讼程序。

Richard Deng

Partner · LawMay P.C.

邓律师主要从事中国及美国商品及服务争议解决,以及专利、商标、版权、商业秘密等涉外知识产权诉讼与无效确权业务,并办理中美商标申请及中国专利申请。常年服务跨境工贸企业、跨境电商、电子烟行业、科技制造业等领域,为财富 500 强、国际连锁品牌、出海科技品牌等多家中外知名企业提供常年及专项法律服务。

在跨境电商争议领域,邓律师专注 Schedule A 批量诉讼的被告应对,包括临时限制令(TRO)项下的店铺账户与资金解冻、通过确认不侵权之诉(Declaratory Judgment,DJ)与「反向 TRO」动议争取恢复被下架的商品链接与店铺经营,以及亚马逊账户冻结申诉、品牌备案(Brand Registry)争议等平台纠纷的代理。在华盛顿州西区联邦法院,邓律师代理多起确认不侵权之诉(DJ),取得了恢复商品上架、并禁止对方继续投诉的「反向 TRO」与「反向初步禁令(反向 PI)」。他熟悉 Schedule A 案件高发的伊利诺伊州北区、佛州南区等联邦法院的程序节奏,能在中美时差下迅速响应、把握应诉与和解的时间窗口。

在涉外电子烟与 FDA 监管领域,邓律师为电子烟及新型烟草企业提供覆盖确权、合规到维权的全流程代理,涵盖行业知识产权维权与 337 调查、PMTA 上市前申请与 STN 状态争议、FDA 执法防御(警告信、营销拒绝令 MDO、进口扣留 Import Alert),以及美国海关(CBP)清关合规与扣押货物申诉。

他代理的知识产权相关案件多次荣获「广东省知识产权行政保护典型案例」「广东省商业秘密保护大事件」、「深圳律师承办知识产权十大典型案例」、「深圳市侵害商业秘密典型案例」、「深圳律师国际贸易、投资领域典型案例」、「广东知识产权保护协会年度知识产权推荐学习案例」等专业荣誉。

他代理的商品及服务贸易纠纷、知识产权等争议解决案件涉案标的额总计达数十亿元人民币。

美国联邦知识产权诉讼 · 跨境工贸与电商争议 · 电子烟与 FDA 监管 · 商业秘密与不正当竞争

Rdeng@lawmayus.com

+1 (213) 682-7241 · 美国 / US

+86 186 8156 7690 · 中国 / China,微信同号

About LawMay P.C.

美国 LawMay 律师事务所

深耕中美跨境争议解决的美国精品律所。专注于美国联邦知识产权诉讼、337 调查、产品责任纠纷及重大商事争议。

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